While savvy shoppers are still snapping up leftover items from the Versace for H&M collection, H&M is already on to its next collaboration. If you didn’t get enough of Versace’s dizzying prints, then get ready for another print-tastic Italian fashion brand, Marni! Designed by founder Consuelo Castiglioni, Marni is known for its retro-style, colorful prints, chunky wood platform shoes, funky jewelry and that iconic Balloon bag.
The Marni for H&M spring collection will launch on March 8 in 260 H&M stores worldwide (and online at H&M.com). Like Versace for H&M and Lanvin for H&M before it, Marni for H&M will include menswear and womenswear, with pieces from the women’s collection including pleated full skirts, dresses, hats, cropped pants, jewelry and jacquard knits.
Castiglioni said: “I wanted to create a true Marni wardrobe by revisiting all our favourite pieces in signature fabrics and prints. As always, I love juxtaposing prints and colours, mixing modern tribal with Bauhaus graphic and adding sporty utilitarian elements.”
Margareta van den Bosch, H&M creative director said: “We all love the collection here at H&M and we believe that our customers will too. Marni has such a modern touch with everything they do, mixing prints and accessories in a playful but chic way. It’s fantastic to see how Consuelo Castiglioni coordinates her designs, matching new combinations of print and colour, with such incredible craftsmanship behind every piece. The collection will arrive in stores at just the perfect time, as a lovely statement for spring.”
What do you think of this latest collaboration from H&M?
Source: Vogue UK