When we first heard that Anna Dello Russo would be designing an ‘over-the-top accessories collection‘ for H&M, we immediately thought, “Well, this is absolutely worth lining up for. Just tell us when and where and we’ll be there, credit cards ready!” The past few H&M collaborations have had us salivating but unfortunately we missed out on Marni, skipped Versace and only snagged a few accessories from Lanvin. But this one is a can’t-miss, won’t-miss (using our Diddy voice). Anna Dello Russo is known for her over-the-top style and personality, so of course the former Vogue Italia Fashion Editor would create a collection that embodies her personality. So that, to us, means incredibly ornate handbags, jewelry, shoes and sunglasses. And from the sneak peek via H&M, it looks like we’re right.
About the collection:
H&M is proud to announce a special collaboration with fashion icon and legendary Fashion Director Anna Dello Russo. An idol of the blogosphere whose flamboyant outfits are endlessly documented by style photographers and broadcasted globally through the web, Anna Dello Russo proved her unique sense of style creating a special collection of accessories for H&M. Unabashedly glamorous, precious and playful, the range is an expression of Dello Russo’s taste for ornamentation. Available from October 4, 2012, at the peak of the global fashion weeks tour, in around 140 stores worldwide and online. The collection features jewelry, sunglasses, shoes, bags and a trolley allowing H&M customers uniqueness at an affordable price.
“I am excited by this collaboration: this is the first time H&M involves a Fashion Director in a special project. This is the sign of an important evolution in fashion, and I am both thrilled and humbled to be the one chosen to lead it. I wanted to create precious accessories that are impossible to find. As a stylist I know accessorization is essential: it is the personal touch to any outfit. With these pieces everybody can have fun, turning an ordinary day into a fantastic fashion day”, says Anna Dello Russo.
“It’s been extremely exciting to involve Anna Dello Russo in this project, something completely different from what we have done before. Anna has a fantastic eye and a strong taste, apart from being a veritable fashion icon. She produced an extravagant range of accessories that will get H&M customers and everyone in love with fashion excited. The collection is a celebration of excess, fantasy and decoration” says Margareta van den Bosch, Creative Advisor at H&M.
Photos: Magnus Magnusson