Nine West is raising funds and awareness for Fashion Targets Breast Cancer through its Runway Relief campaign. Nine West partnered with industry heavyweights like the CFDA, photographer Nigel Barker, Sony, Omron, Elite, IMG and Marilyn modeling agencies, and top models Coco Rocha, Jessica White, Michelle Alves and Lisalla Montenegro, to participate.
The models will rock the limited edition Nine West Runway Relief boot – each equipped with an Omron GOSmart Pocket Pedometer (HJ-303) to track how many steps each model takes throughout New York Fashion Week, from castings and fittings to shows and parties. With each step, a donation will be made to Fashion Targets Breast Cancer.
Join Nine West tomorrow to kick off the campaign with Barker hosting a photoshoot in NYC’s Meatpacking District (details below). If you’re one of the first 10 fans to arrive, you’ll receive a Nine West gift card to purchase your own pair of the Modelinia boots and the next 25 fans will get a signed copy of Barker’s book.
Doing good and getting something for it – a win win!
Can’t make it to the event? Tune in online to check out the photo shoot streaming live on the Nine West Facebook Page and at www.modelinia.com/ninewestrunwayrelief
A limited supply of the Runway Relief boot ($199) will be also be available for Nine West Facebook fans exclusively, starting on 8/31. Buy the boot here.
WHEN: August 31, 2:30pm – 4:00pm
WHERE: The Meatpacking District – at the corner of Hudson and Gansevoort Streets, New York, NY