I stopped by Walmart last night to pick up my usual Walmart stuff – toiletries, snacks, stuff for the kitchen, etc. – and noticed a sign that read ‘Miley Cyrus & Max Azria clothing‘. Max Azria?! As in BCBG and Hervé Léger? It couldn’t be! But lo and behold, there was a giant banner of Max and Miley, smiling from ear to ear.
Walmart actually brought the two together to create the line for the Miley Cyrus Concert Tour this summer, of which Walmart is the title sponsor. The Miley Cyrus & Max Azria clothing line is only available at Walmart and includes tops, pants, shoes and accessories, all priced less than $20. Most pieces are even under $10. I checked it out and while the clothes looked exactly like what Miley Cyrus and her rock-and-roll tween set would wear, I have to admit they weren’t all bad. The collection consisted of predictable but cute pieces like latex-style and denim leggings, graphic tees, and colored stretch denim jeans and pleated miniskirts, a few silent scream-inducing pieces like stirrup pants (yikes!), but also some surprisingly chic vests, chiffon ruffle blouses and tie-dyed tanks.
Miley Cyrus’ rock-and-roll roots influenced many of the looks. The line reflects a continuation of her relationship with Walmart, where she is among the retailer’s top-selling recording artists. “I love creating looks that are all about personal expression and individuality,” said Cyrus. “Collaborating with Max Azria has been an amazing experience, and I’m really excited about launching this line with Walmart. There’s even more to come!”
“Miley Cyrus is talented and approachable, so working with her sparked a line that is authentic and vibrant,” said Max Azria, designer and CEO of BCBGMAXAZRIAGROUP, Inc. “By partnering with Walmart, we saw an opportunity to reach mainstream customers with our product and introduce our designs to a much broader audience.”
What are your thoughts on the collection?