Last week I attended a special event hosted by Kmart Fashion & Sophomore NYC, to launch their limited-edition #FashionWeekProblems T-shirt. Designed by Sophomore creative director Chrissie Miller, the shirt features a red pump with a broken heel, and the #FashionWeekProblems Twitter hashtag. Miller said: “The t-shirt design came about from this idea of #FashionWeekProblems. Who hasn’t had a major shoe emergency on their way to a show or party? A broken heel is every girl’s nightmare!” She commented on her collaboration with Kmart, as well: “Working with Kmart just made sense. I’ve been a fan of the store since I was a little girl growing up in NYC. It’s such a heritage brand and still a place I go to to find classic basics which I can build into my everyday look.”
At the event, bloggers and editors were invited to stock up on beauty and fashion essentials from Kmart’s Concierge, to help us prevent any #FashionWeekProblems of our own! There was everything from face wipes, hand sanitizer, stockings, lip balm, mascara and Advil. And of course, a Kmart Fashion canvas tote bag and the #FashionWeekProblems tee.
Want your own #FashionWeekProblems T-shirt? It will be available as a gift with purchase at the Sophomore store 143 Ludlow Street store (while supplies last). And for more info on the Sophomore partnership and Kmart Concierge, follow @KmartFashion on Twitter.