The cool, dry fall weather is perfect for donning chic riding boots and layering yourself in chunky knits and leather jackets. However, the weather is not always so friendly to your hair. Just as the summer heat adds extra oil to your hair and scalp, the fall and winter chill quickly dry them out. So I’m always on the hunt for that perfect moisturizer to add to my hair, to give it shine without weighing it down.
Enter Beautiful Curls by Alaffia – Shea Butter Curl Oils. It’s a line of two-in-one hair oils made from moisturizing, fair-trade shea butter and other botanicals like rosemary extract, virgin coconut oil and neem oil. The naturally hydrating ingredients are gentle on your hair, while delivering healthy moisture and a brilliant sheen. The products come in formulations for all hair types: thick and coarse strands and tight curls, fine and thin with loose waves and curls, baby curls and chemically-treated hair, or anything else in between. Use it daily by rubbing a few drops on wet or dry hair, concentrating on the ends. Or, use it weekly as an intensive conditioning treatment by applying it to the scalp and hair, cover with a shower cap or a warm towel and let sit for 10 to 30 minutes to restore your healthy, beautiful hair!
Certified fair-trade by IMO’s Fair for Life program, all of Alaffia’s products contain ingredients made by their women’s cooperative in Togo, West Africa. Nearly 300 women are paid a living wage for their work, which helps combat poverty and gender inequality in their communities. Alaffia also funds health and education projects in the region with 10% of every sale. Each year, the company distributes 4,000 fruit trees to women farmers, ships 500 donated bicycles to help girls travel to school, supplies school desks for over 100 students and provides 400 low-income women with prenatal care.