With every season comes more and more interesting designer collaborations and one of the most exciting ones we’ve heard about in a while is the H&M collaboration with Parisian fashion house Lanvin. Designed by Alber Elbaz, Lanvin’s artistic director and Lucas Ossendrijver, menswear designer, the collection will consist of both womenswear and menswear and will be available in stores on November 23, 2010. But fans will be able to preview the collection through a special film launched online at www.hm.com on November 2.
Alber Elbaz commented: “H&M approached us to collaborate, and see if we could translate the dream we created at Lanvin to a wider audience, not just a dress for less. I have said in the past that I would never do a mass-market collection, but what intrigued me was the idea of H&M going luxury rather than Lanvin going public. This has been an exceptional exercise, where two companies at opposite poles can work together because we share the same philosophy of bringing joy and beauty to men and women around the world.”
Margareta van den Bosch, creative director of H&M stated: “We are thrilled about Lanvin’s collection for H&M, it is such an exciting moment. Lanvin will bring to H&M a luxurious French tradition that is also modern and playful. It is very much a Lanvin collection, using their cut and tailoring, with lots of focus on form and details for both women and men. The launch in November is going to be full of wonderful surprises.”
Elbaz joined the label founded by Jeanne Lanvin in 2001. His personal touch and design aesthetic has been very influential in the fashion world, as he has pioneered some of the biggest trends of the decade, including ribbons, bows, pearls, raw edges, color block, metallic embellishment and more. In short, you know a Lanvin design when you see it.
We can’t wait to see the results of this collaboration. We’ve been pretty impressed with the previous H&M designer collaborations (including Jimmy Choo, Roberto Cavalli, Karl Lagerfeld, Stella McCartney, Comme des Garçons and Sonia Rykiel). Will you be buying Lanvin for H&M?