Beyonce has proven over and over again that she is all about her business. She’s cornered the music market with her albums, concerts, and Superbowl performances, and has launched clothing lines, perfumes, and exclusive fashion collaborations. Her newest venture, Ivy Park athleisure wear, taps into the $100 billion athleisure and activewear market. The collection/partnership with Topshop launched today, at Nordstrom, Topshop and Zalando stores and online, and is full of branded tanks, tees, sports bras, leggings, jogger pants, and the like.
The ad campaign features Beyonce, of course, in various stages of working out, giving us the false hope that if we too wear these outfits, we’ll look like her. Even though we’ve all heard that “you have as many hours in the day as Beyonce” quote, no matter how many hours we work out in Ivy Park athleisure wear, none of us are going to look like her. Sorry. LOL. Anyway, Beyonce-envy aside, Ivy Park is a simple but cute collection. And it’s pretty reasonably-priced, with most items under $100, and the most expensive item (a Biker Colorblock Full Length Bodysuit) topping out at $265.
Pictured clockwise, l to r:
Ivy Park Logo Mesh Tee / Ivy Park Sleeveless Logo Bodysuit / Ivy Park Logo Crew Neck Sweatshirt / Ivy Park Logo Baseball Cap / Ivy Park Logo Slider / Ivy Park Elastic Logo Headband / Ivy Park Seamless Capri Leggings
Already, many of the items are sold out in most sizes, so if you want a piece of Ivy Park, you’d better get to shopping now! You can buy Ivy Park athleisure wear at Nordstrom, Topshop and Zalando, wihth other retailers coming soon.