Duro Olowu’s jcp collection features over 70 printed apparel, accessory and home goods items – all under $100!

Lookbook: Duro Olowu for jcp collection
As designer collaborations are more and more becoming the norm, it’s interesting to see which designers are going to collaborate, and with which retailers. J.C. Penney (now ‘jcp‘)jumped into the designer collaboration fray years ago and is continuing with guest designer collections from very well known as well as emerging designers.
Duro Olowu gifting suite during New York Fashion Week
During New York Fashion Week, I was invited to celebrate The Daily Front Row‘s 10th anniversary party/gifting suite at Stone Rose Lounge in Time Warner Center, and I got the chance to check out (and take home) pieces upcoming Duro Olowu for jcp collaboration. If you’re not familiar with Duro Olowu, you should get to know him! The Nigerian-born, London-based designer is famous for his vibrant and whimsical prints and patterns, and he’s bringing his fun and keen design eye to jcp. Inspired by “American classics with global flair,” the exclusive Duro Olowu for jcp collection features more than 70 pieces of printed apparel, accessories and home goods, all retailing for under $100. The line launches March 1 in roughly 530 jcpenney stores and online at jcp.com.

Check out the complete Duro Olowu for jcp collection lookbook, below. And check back to see how I wore my Duro Olowu for jcp pieces!

Ehmonie Hainey

Ehmonie Hainey is the Founder, Publisher and Editor in Chief of What's Haute Magazine and Handbag du Jour. What's Haute Magazine is a fashion, beauty and lifestyle destination, featuring a clever mix of emerging and popular fashion designers, beauty and product reviews, celebrity style, personal style and life in NYC. It's where fashion, beauty and life get styled! Ehmonie's work has gained her press mentions in Women's Wear Daily, Uptown Magazine, Glamour Magazine, The New York Times – Style section, Black MBA Magazine, MTV Style and Black Weblog Awards blog. Additionally, Ehmonie has contributed fashion articles for Sheckys.com and Examiner.com. She is based in New York City. Follow What's Haute on Facebook, Twitter, Instagram, Pinterest and YouTube.

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