When Baby Phat first launched all those years ago, it was an edgy, street brand – the little sister to Phat Farm, all fierce with the sassy kitty logo. Fast forward to today, and Baby Phat has changed quite a bit. The cat logo remains, but gone is the urban feel, replaced by a softer, more boho look for Spring/Summer 2012. The tropical collection features “an elevated glam aesthetic,” perfect for days lounging on the beach, or heading to it. Think printed maxidresses with flouncy ruffles, batwing-style tops, zig zag shorts and maxi skirts to wear with breezy tank tops, crocheted lace accents, and a bit of fringe. Plus a few bohemian look accessories like chunky wedges, oversized sunglasses and wide woven belts. This is no longer Kimora‘s Baby Phat but we think she’d still be proud.
Check out the collection below.
What do you think of Baby Phat’s Spring/Summer 2012 boho look?