Iconic fashion designer Norma Kamali is best known for her innovative clothing concepts, like the sleeping bag coat, the high-heeled sneaker, clothing made from silk parachutes and fun swimwear designs. She’s also brought her fashion innovation to the masses in collaborations with Spiegel, Everlast and Walmart, and being the first designer to launch an online store on eBay. We recently got the chance to chat with Norma about her latest venture, Kamali Kulture.
The concept behind the KamaliKulture line is simple. Norma aimed to create a collection of affordable, timeless, anti-fast fashion pieces that, according to her, “can be worn for as many years as it fits“. Each piece in the line is priced under $100, and ranges in sizes from 0-18, so there’s something for a woman of every age, body type and style. The collection currently includes classic jersey dresses, career separates, swimwear and sunglasses. Soon to come are KamaliKulture sleepwear, loungewear and footwear collections.
What’s Haute: Tell us a bit about how Kamali Kulture came about.
Norma Kamali: After my experience doing a collection for Walmart, I realized that a timeless line that was under $100 could reach and be meaningful to almost every woman around the world.
WH: Who is the ‘KamaliKulture woman’?
NK: It really is every woman. KamaliKulture works equally as well for someone with lots of style and no budget or a big budget and no style. It is timeless, meaning the clothing doesn’t have an expiration date the way fast fashion tends to have.
WH: What do you hope to achieve with this new line?
NK: Create a place online where women can find whatever they need, shop smart and then wear it as often as they like because there is no guilt in the price.
WH: Your Norma Kamali for Walmart collection was a huge success. Can we expect future, similar collaborations with the new KamaliKulture line?
NK: We are live on Amazon.com and Zappos.com. If the collaboration enhances the concept behind the line, we are open to it.
WH: As an iconic fashion designer, how do you continue to adapt in the ever-changing and fast-paced fashion world?
NK: Fashion is ever-changing as is technology. I love both and I enjoy experimenting in areas I have never been before.
What do you think of Norma’s new KamaliKulture line?