Following the successful launch of the “You Can’t Fake Fashion” campaign last year, eBay and the Council of Fashion Designers of America (CFDA) are continuing the fight against fakes with a new collection of original totes. There are more than 75 CFDA designers – including Diane von Furstenberg, Tory Burch, BCBGMAXAZRIA, Tracy Reese, and Betsey Johnson – participating in the 2012 “You Can’t Fake Fashion” Campaign. The initiative will raise awareness against counterfeit goods, with each designer creating a one-of-a-kind tote.
Starting today at 8 a.m. PT/11 a.m. ET, four basic totes will be available at eBay’s Fashion Vault for $45, and the customized totes will have a Buy-It-Now price of $200. “The awareness around counterfeits generated by the campaign was invaluable and we hope to see even more of a reaction from industry and consumers this time around,” said Alan Marks, eBay’s senior vice president of global communications. “Based on consumer demand, we’ve doubled the size of the collection in addition to offering more styles.” All proceeds will benefit the CFDA Foundation.