During New York Fashion Week, I was invited to attend the GUESS flagship store opening. As a long time GUESS fan and shopper, I was thrilled to attend and check out the goodies in their new flagship, located at the corner of 47th Street and Fifth Avenue.
The store is the largest GUESS flagship in the world, measuring an enormous 13,000 square foot with two stories. When you walk inside, you’re greeted with a 12-foot high LED screen playing videos giving you behind-the-scenes access to fashion shows and ad campaign shoots. The gorgeous and glossy black and white space also features custom-designed hand-applied Venetian plaster and silver leaf wall coverings, illuminated translucent red glass with floating shelves, custom-made chandeliers and an elevator draped in black faceted chain mesh. There also is a denim rug made from over 500 vintage jean patches, and a handmade art installation of more than 7,000 denim buttons painted with the GUESS triangle logo.
But enough about the beautiful store! Inside, it’s packed with GUESS goods. On the first floor, you’ll find the GUESS women’s collection, with some exclusive pieces only available here. (I spied some adorable swimsuits that I’ll be returning for.) Also, there’s a denim wall, and an elevated runway full of a wide-array of GUESS accessories, including watches, the European jewelry collection (which is sold exclusively at the Fifth Avenue flagship location and GUESS Accessories stores), and shoes. The second floor houses the full GUESS men’s collection, plus more women’s and a new dress section.
“We are thrilled to announce the opening of the 575 Fifth Avenue Flagship,” said Paul Marciano, Vice Chairman and Chief Executive Officer of GUESS? Inc. “New York is the fashion capital of the United States, with Fifth Avenue at its epicenter. We’ve come a long way since designing our first pair of jeans, and opening this store is one way of celebrating our accomplishments over the past thirty years.”
If you’re in NYC, check out the GUESS Flagship store!
GUESS Flagship store
575 Fifth Avenue (at 47th Street)
New York City
Monday – Saturday, 10 AM – 9 PM
Sunday, 10 AM – 7 PM (in February and March); 10 AM – 8 PM (starting in April)
Photos: Henry Dziekan/WireImage