You can dress like Beyoncé, smell like Beyoncé, and now get tattoed like her. The R&B diva has teamed with airbrush makeup brand Temptu to create a line of temporary tattoos under her (and mom Tina’s) Déreon label.
Tina Knowles talked about the limited-edition collection with WWD. She said, “With a Sixties-pinup-girl meets-futuristic-biker-chick theme, Beyoncé and I really wanted to give our Deréon fall 2010 campaign a tough edginess. We decided to invite Temptu to help us create custom body art for her to model with our fashions. The resulting images were so strong that we realized consumers might want to re-create the tattoos themselves.”
It definitely caught our attention! We love the edginess of the tattoos and how realistic they look on Beyoncé. These waterproof tattoos will be available for purchase on November 1, and will come in deluxe and basic packages, with designs including the Deréon fleur icon, rocker chain patterns, jewels and spiders. Prices range from $16-$34 and the tattoo kits will be sold at temptu.com, dereon.com and Sephora in-store and online at Sephora.com.
Click here to get on the waiting list!