Attention savvy shoppers: H&M just broke the news that British luxury accessory label Jimmy Choo is its next designer collaboration. H&M is known for bringing luxury to the masses but we never expected a union of this magnitude! Jimmy Choo will bring its highly coveted shoes and handbags to 200 selected H&M stores and the collection will be available starting November 14. This will be the first time that H&M is collaborating with an accessories brand. The Jimmy Choo/H&M collection will also include women’s apparel, as well as a men’s collection of shoes, bags and accessories.
Tamara Mellon, Founder and President, Jimmy Choo said:
“We are privileged to be among the fashion greats who have been affiliated with H&M so far, and to be designing a collection appealing to fashion savvy, street smart women, and to be including some great pieces for men, too. Jimmy Choo will bring to H&M a sophisticated, fashion forward, accessible and glamorous collection – the perfect party pieces to buy now and then wear out that night!”
Margareta van den Bosch, Creative Advisor, H&M stated:
“We adore Jimmy Choo’s shoes and bags. They are glamorous and sexy, and they add instant style to the simplest of outfits. I like the way we have worked with clothes to accessorize the shoes and bags rather than the other way around. This collaboration is particularly exciting because it’s our first shoe designer collection. It’s a joy to be able to offer top end designer shoes and bags of excellent quality to our customers.”
Press images courtesy of H&M