Capsule collections and designer collaborations are now the norm. Your favorite designers, formerly out of the average person’s price reach, can now be bought at stores like H&M, Mango, Target and J.C. Penney. High-end designer Rachel Roy is the latest to join the ranks of the low-priced line designers. No, she’s not surrendering her luxury roots, but she recently announced the launch of the Rachel Roy diffusion brand for Macy’s. Rachel Roy’s collections are always full of luxurious, sumptuous pieces that any woman could wear, but not every woman could afford. Now the CFDA member will be bringing her glamorous design to the masses and I for one, am excited! Here’s more about the line:

The line will retail from $59 to $299 for sportswear, $79 to $199 for footwear, $40 to $195 for jewelry and $69 to $109 for handbags. The collection includes an array of sportswear options, including stonewashed denim skirts; fake leather jackets and fake fur vests; long, chunky cardigans; Modal jersey dresses, jumpsuits and tops; crystal-embellished cotton jersey T-shirts; brushstroke-printed jackets and coats, and bright pink leopard-printed skinny jeans. In addition to apparel, there will be a large selection of accessories, including footwear, handbags and jewelry, all retailing for under $250.
-Source: Jones Apparel Group

Images via Nitrolicious