Throughout fashion week, lines are blurred – fashion designers do double duty as stylists, editors, budding actors, and even publicists. Such was the case with Amanda Eufer – PR girl by day, jewelry designer by night. While in line at the Toni Francesc show during New York Fashion Week, I spotted Amanda’s amazing necklace, which she designed herself. The editor in me had to know more, so I later discovered her line titled “EuforiA“. This Dallas-bred designer first discovered her love for all things shiny as a competitive figure skater. After graduating from college and a stint at Marc Jacobs, she launched her designing jewelry, accessories and clothing line.

The vintage-y pieces are described as “1960’s pop art meets revolutionary Parisian design”. The piece that caught my eye is the “Key to my….” necklace, made of a large gold chain with a blue cotton grosgrain ribbon woven throughout. Multiple “Do not duplicate” keys hang from the chain, with sparkling blue Swarovski crystal drops. The result is a sweetly feminine necklace with just a bit of edge.

$100, EuforiA