Disclosure: This post was sponsored by Constant Contact. The opinions expressed herein are that of the author.

As an entrepreneur/small business owner, it’s always necessary for me to think outside of the box to keep my brand fresh, competitive, and ahead of the curve. This year has required all of us to shift, to pivot; powering on in every area of our lives – business included. So, when Constant Contact reached out to me to help me try something new for my business, I couldn’t help but be interested.

I’ve always known that owned channels are the best for any business. Owned channels include things like your domain/website, and email list. I’ve been running my website for years, but never really utilized an email list like I should have. I started an email list in what seems like ages ago, but didn’t really maintain it over the years. My social media channels have been powerful drivers of traffic for my website. But there is incredible value in cultivating an email list too! There was no time like this year to think about new ways to grow and further engage my audience. Plus, Constant Contact provided me with a free, 3 month trial to get started, so how could I say no?

Constant Contact is a powerful online marketing platform made easy with world-class support and education. I have used Constant Contact in workplaces, previously, so I was already pretty familiar with the trusted marketing platform, which offers powerful and easy-to-use email and social media management tools.

Last week, I had an introductory call with my Constant Contact Marketing Advisor, Jordan, who walked me through the interface to learn more about getting started setting up my email template and list. She provided me best practice tips on placement for my email sign up form, what types of content to include in my emails, tools for list growth, creating a lead generation landing page, and ways to integrate it into my social media to leverage those existing audiences.

Speaking of social media, did you know that Constant Contact also has a social posting tool included with every account? You can manage your social media scheduling right from the platform, right after scheduling your emails!

Next week is my second call with Jordan, and I will also chat with a professional Constant Contact graphic designer who will design a custom-branded template, an add-on service that Constant Contact provided for me. In addition to thinking about potential designs, Jordan tasked me with a little bit of homework to prepare for our next call. I have to brainstorm the type of content I want to include in my welcome email, and familiarize myself with the template editor. I’m happy to have some expert assistance in getting the process underway.

In addition to email and social media marketing, Constant Contact also offers an easy-to-use Website Builder as well as e-commerce tools to help you sell online. They have tools to drive sales from new and existing customers, getting real results from your online marketing. There’s no limit to ways you can grow your business with Constant Contact.

If you’re looking to cultivate community, cultivate an even stronger relationship with your audience, organically grow your traffic, get more sales from new and existing customers, and keep inventory moving and cash flowing, give Constant Contact a try!

The platform is great at helping anyone do more business, and the people and marketing expertise provide unmatched guidance, support and education to help any business, regardless of experience, to achieve its goals.

I’m so thankful for Constant Contact reaching out and helping me to make the shifts necessary in a year like this, and helping with powering on in my business!

You can learn more about Constant Contact, and start a free trial, at www.constantcontact.com

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