Haute buy: ‘Empowered By You’ panties that ask “What empowers you?”

Lingerie is often designed for, uh, giving and getting. While we won’t get into those little details, there is a new line that’s also about giving back. I attended the Press Day for the launch of the ‘Empowered By You‘ collection a few weeks ago in NYC and learned that it’s literally the panty that gives back! This collection of colorful, sexy thong panties aren’t just pretty; they’re practical too, with patented silicone flocking technology that helps it stay put, and side-seam fusion for a sleek and seamless fit. And here’s the best part: the line gives $1 for every pair sold to the Seven Bar Foundation, a not-for-profit organization that empowers women in developing economies all over the world to get out of poverty by starting their own business with the help of microfinance. Each panty is sold as a single unit in reusable packaging, with an insert sharing the story of a woman who has been empowered through the Seven Bar Foundation.

‘Empowered By You’ thong panties are available today. Get yours for $20 each at AHAlife.