Rachel Zoe teams up with Jockey – Rachel Zoe’s curated selection of Jockey shapewear and intimates will be available in stores and online beginning October 2012. “Preferred by Rachel Zoe” includes stylish slimming tanks, shorts, slips and a second line of fashionable bikinis, thongs, hipsters, boyshorts and tanks. (InStyle)
Photo: Jockey blog
Georgia May Jagger is the new face of Material Girl – Madonna and daughter Lola (Lourdes) chose Georgia May Jagger, daughter of rocker Mick Jagger and supermodel Jerry Hall, for the fall 2012 Material Girl campaign. (The Huffington Post)
Photo: Macy’s
Lucky Brand launches Lucky Plus – Lucky’s new plus-size collection will be available this fall. It will consist of 75 different tops and stretch and mid-rise jeans in three styles, with a price range of $49 to $129. (StyleBistro)
Photo: Lucky Brand
Goop introduces limited-edition collaborations – Gwyneth Paltrow’s lifestyle publication, Goop, is launching one exclusive limited-edition collaboration each week, beginning with a plain white t-shirt with grosgrain piping, co-designed by Kain Label. (Racked National)
Camila Alves named brand ambassador for Macy’s I.N.C. International Concepts – Matthew McConaughey’s new wife and Brazilian model Camila Alves will appear in Macy’s fall TV ads and print campaign for the retailer’s private label, I.N.C. International Concepts, Inc. Alves was chosen, according to Nancy Slavin, senior vice president of merchandising at Macy’s Merchandising Group, because she “has a beautiful, multiethnic appearance that will appeal to a diverse customer base.”
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