H&M + WaterAid – new collection of blue beachwear and accessories

Memorial Day is the unofficial start of summer and beach season! While you’re thinking of dipping your toes in some clear blue water or lounging on the sand taking in some rays, consider that clean water isn’t the reality for everyone. That’s why H&M again is teaming up with international organization WaterAid for the ninth year to help provide safe water and sanitation to some of the world’s poorest countries by launching a water-inspired collection of blue beachwear and accessories. If you buy an item from the WaterAid collection, H&M will donate 25% of the sales price to WaterAid. Caroline Whatley of WaterAid said: “Since 2002, our collaboration with H&M has raised more than $2.4 million to support this vital work.”

Check out the collection of fashion items including shirts, jumpsuits, wrap-around dresses, bikinis, shorts, tote bags and sun hats and more for women, men, and kids below. The collection launches in 150 stores worldwide today, so head over to your local H&M to shop and help those in need!