H&M Spring must-haves (in-stores now)

February 17, 2011 By Ehmonie Hainey 1 Comment

H&M defines fast-fashion – it doesn’t matter how many times we head to one of their stores – there’s always a new batch of clothes to choose from! And at such affordable prices, we just can’t help but snatch up a few new pieces each time. H&M is currently showing its new Spring arrivals, in stores now. The collections have an urban western feel – with combinations of washed ‘blonde’ denim and tan leather in the form of ponchos, prairie skirts, chunky clogs and fringed bags. And of course there are the usual basics: denim, tunic tops, khaki pants and cotton tees. Check out the images below to see all that’s new for Spring at H&M. You can thank us later 🙂

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What's Haute Magazine » H&M dabbles in ‘greener materials’ with launch of sustainable Conscious Collection says:

April 11, 2011 at 11:19 am

[…] H&M is dedicated to using greener materials and part of its focus on sustainability resulted in the Conscious Collection. The collection, which will be available in H&M stores starting Thursday, April 14, is made of “adapted materials” like organic cotton, Tencel and recycled polyester. We love that the materials in the collection look so pure, raw and almost untouched. The store’s designers were inspired by different shades of white, so the entire collection has a light, breezy feel. The women’s collection includes pieces like dresses, pants, shorts, blouses, tunics, T-shirts and skirts, utilizing romantic lace, frills, pleating, Grecian detailing and draping. It’s a beautiful collection and prices are reasonable – ranging from $9.95 – $59.95. Ann-Sofie Johansson, H&M Head of design said: “It’s not just about organic cotton any more, the possibilities for creating a complete fashion statement with eco smarter materials are huge now. By designing recurring Conscious Collections we have the opportunity to show in a variety of ways what’s possible using more sustainable fabrics. Shades of white are the season’s biggest fashion trend and it feels right for this collection. White creates a romantic feeling with lace and Broderie Anglaise.” Will you be shopping H&M’s Conscious Collection? Which pieces are your faves? […]

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