Has it really been ten years since Juicy Couture launched its iconic velour tracksuit? To mark the occasion (unofficially), the brand (now owned by Liz Claiborne) has hired Erin Fetherston as a consultant and guest designer. Fetherston is no stranger to guest-designing. She was one of the original ‘Go’ collection designers for Target. She was brought on to refresh and modernize the brand and we can’t wait to see her Juicy spin. It’s said that a large part of her job will be a “re-imagining of the Juicy tracksuit”. We’re fans of Fetherston’s signature flirty frocks so this collaboration should get interesting.
WWD reported that Fetherston will create a few limited-edition pieces for Juicy’s holiday 2010 collection, along with a full collection throughout 2011. She will continue to design for her own line as well.
Juicy Couture co-founders and co-designers, Gela Nash-Taylor and Pamela Skaist-Levy, left the brand earlier this year.
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