This weekend marked my first jaunt to the bridal salon to try on wedding gowns. And it was an amazing experience! But for someone like me who virtually lives and breathes shopping in the digital world, I would have loved to have the chance to shop for dresses virtually as well.

Well, as luck would have it, starting today, BRIDES Magazine launched the “Brides Dressing Room“, the first ever wedding dress locator on a mobile device. You can browse a variety of wedding and bridesmaid dresses, sort by silhouette, designer or price, check availability of the dress and schedule an appointment with a local bridal salon. You can also email photos of a gown to your family and friends to get their feedback.

I love this idea! It makes gown shopping so much easier, more efficient and fun for all digi-fashionistas like me. Download the app by going to iTunes and searching for “BRIDES Dressing Room”.