{"id":17316,"date":"2012-06-18T10:53:33","date_gmt":"2012-06-18T14:53:33","guid":{"rendered":"http:\/\/whatshaute.com\/?p=17316"},"modified":"2012-06-18T10:53:33","modified_gmt":"2012-06-18T14:53:33","slug":"yarok-haircare-food-for-your-head-good-for-the-earth","status":"publish","type":"post","link":"http:\/\/WhatsHaute.com\/index.php\/2012\/06\/yarok-haircare-food-for-your-head-good-for-the-earth\/","title":{"rendered":"Yarok Haircare: Food for your head. Good for the Earth."},"content":{"rendered":"<p><a href=\"http:\/\/whatshaute.com\/index.php\/2012\/06\/yarok-haircare-food-for-your-head-good-for-the-earth\/yarok-haircare-feed-your-hair-products-shampoo-conditioner-shine-serum-mousse-scalp-serum\/\" rel=\"attachment wp-att-17382\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-17382\" title=\"Yarok Haircare Feed Your Hair products - shampoo, conditioner, shine serum, mousse, scalp serum\" src=\"http:\/\/whatshaute.com\/wp-content\/uploads\/2012\/06\/Yarok-Haircare-Feed-Your-Hair-products-shampoo-conditioner-shine-serum-mousse-scalp-serum.jpg\" alt=\"Yarok Haircare Feed Your Hair products - shampoo, conditioner, shine serum, mousse, scalp serum\" width=\"590\" height=\"451\" \/><\/a><br \/>\nRecently I&#8217;ve been raving about my beauty finds at the <a title=\"2012 International Beauty Show\" href=\"http:\/\/whatshaute.com\/?tag=2012-international-beauty-show\" target=\"_blank\">2012 International Beauty Show<\/a> in NYC. When I attended the show this past April, the first booth that caught my eye was <a href=\"http:\/\/www.amazon.com\/s\/?_encoding=UTF8&amp;node=3760911&amp;tag=bellaonlindra-20&amp;linkCode=ur2&amp;field-brandtextbin=yarok&amp;camp=1789&amp;creative=9325\" target=\"_blank\">Yarok Haircare<\/a><img loading=\"lazy\" decoding=\"async\" style=\"border: none !important; margin: 0px !important;\" src=\"http:\/\/www.assoc-amazon.com\/e\/ir?t=bellaonlindra-20&amp;l=ur2&amp;o=1\" alt=\"\" width=\"1\" height=\"1\" border=\"0\" \/>. The founder, <strong>Mordechai Alvow<\/strong>, talked to me about his all-natural, vegan hair care line while styling my curly hair into soft, shiny waves. Mordechai wanted to create a hair care line that was &#8216;<strong><em>Food for your head<\/em><\/strong>&#8216; as well as being &#8216;<strong><em>Good for the Earth<\/em><\/strong>&#8216;.<\/p>\n<p>Working out of his kitchen, he designed the Yarok line of products. Consisting of all-natural, botanically-based ingredients, <strong>Yarok Haircare<\/strong> is also paraben-, alcohol-, sulfate- and cruelty-free. Infused with essential oils, these products smell amazing and 3% of their annual profits goes to benefit <strong>The Pachamama Alliance<\/strong> which works to protect rainforests in the Amazon.<\/p>\n<p>I was so impressed with this product line that I bought the entire kit so that I could try everything. I&#8217;ve been using the products for a month now and my hair is soft as silk, frizz-free and healthy!\u00a0I start my hair care routine with <a href=\"http:\/\/www.amazon.com\/yarok-Feed-Youth-Scalp-Serum\/dp\/B004L5YJBQ\/?_encoding=UTF8&amp;tag=bellaonlindra-20&amp;linkCode=ur2&amp;camp=1789&amp;creative=9325\" target=\"_blank\">Yarok Feed Your Youth Hair &amp; Scalp Serum<\/a><img loading=\"lazy\" decoding=\"async\" style=\"border: none !important; margin: 0px !important;\" src=\"http:\/\/www.assoc-amazon.com\/e\/ir?t=bellaonlindra-20&amp;l=ur2&amp;o=1\" alt=\"\" width=\"1\" height=\"1\" border=\"0\" \/>, which contains yarrow and avocado oil to keep hair hydrated and youthful. After leaving the serum on my hair for 10 minutes I wash it off with the <a href=\"http:\/\/www.amazon.com\/yarok-Feed-Your-Volume-Shampoo\/dp\/B004L5STYO\/?_encoding=UTF8&amp;s=beauty&amp;tag=bellaonlindra-20&amp;linkCode=ur2&amp;qid=1340030168&amp;camp=1789&amp;sr=1-6&amp;creative=9325\" target=\"_blank\">Feed Your Volume Shampoo<\/a><img loading=\"lazy\" decoding=\"async\" style=\"border: none !important; margin: 0px !important;\" src=\"http:\/\/www.assoc-amazon.com\/e\/ir?t=bellaonlindra-20&amp;l=ur2&amp;o=1\" alt=\"\" width=\"1\" height=\"1\" border=\"0\" \/>, and then follow with <a href=\"http:\/\/www.amazon.com\/yarok-Feed-Your-Volume-Conditioner\/dp\/B004L5U8E8\/?_encoding=UTF8&amp;s=beauty&amp;tag=bellaonlindra-20&amp;linkCode=ur2&amp;qid=1340030168&amp;camp=1789&amp;sr=1-8&amp;creative=9325\" target=\"_blank\">Feed Your Volume Conditioner<\/a><img loading=\"lazy\" decoding=\"async\" style=\"border: none !important; margin: 0px !important;\" src=\"http:\/\/www.assoc-amazon.com\/e\/ir?t=bellaonlindra-20&amp;l=ur2&amp;o=1\" alt=\"\" width=\"1\" height=\"1\" border=\"0\" \/>. The natural blend of flowers, herbs, and essential oils visibly plumps fine and normal hair. After conditioning, my hair is super soft and I have no problem combing it out.<\/p>\n<p>Afterwards, I style my hair with <a href=\"http:\/\/www.amazon.com\/yarok-Feed-Your-Leave-In-Conditioner\/dp\/B004L5VXYC\/?_encoding=UTF8&amp;s=beauty&amp;tag=bellaonlindra-20&amp;linkCode=ur2&amp;qid=1340030168&amp;camp=1789&amp;sr=1-5&amp;creative=9325\" target=\"_blank\">Feed Your Ends Leave-In Conditioner<\/a><img loading=\"lazy\" decoding=\"async\" style=\"border: none !important; margin: 0px !important;\" src=\"http:\/\/www.assoc-amazon.com\/e\/ir?t=bellaonlindra-20&amp;l=ur2&amp;o=1\" alt=\"\" width=\"1\" height=\"1\" border=\"0\" \/>, which is a great heat protectant as well. I follow that by scrunching my hair with <a href=\"http:\/\/www.amazon.com\/yarok-Feed-Your-Roots-Mousse\/dp\/B004L5YA4W\/?_encoding=UTF8&amp;s=beauty&amp;tag=bellaonlindra-20&amp;linkCode=ur2&amp;qid=1340030168&amp;camp=1789&amp;sr=1-2&amp;creative=9325\" target=\"_blank\">Feed Your Roots Volume Enhancing Mousse<\/a><img loading=\"lazy\" decoding=\"async\" style=\"border: none !important; margin: 0px !important;\" src=\"http:\/\/www.assoc-amazon.com\/e\/ir?t=bellaonlindra-20&amp;l=ur2&amp;o=1\" alt=\"\" width=\"1\" height=\"1\" border=\"0\" \/>. I allow my hair to air dry, and then rub some <a href=\"http:\/\/www.amazon.com\/yarok-Feed-Your-Shine-Serum\/dp\/B004L5R6B6\/?_encoding=UTF8&amp;s=beauty&amp;tag=bellaonlindra-20&amp;linkCode=ur2&amp;qid=1340030168&amp;camp=1789&amp;sr=1-13&amp;creative=9325\" target=\"_blank\">Feed Your Shine Shine Serum<\/a><img loading=\"lazy\" decoding=\"async\" style=\"border: none !important; margin: 0px !important;\" src=\"http:\/\/www.assoc-amazon.com\/e\/ir?t=bellaonlindra-20&amp;l=ur2&amp;o=1\" alt=\"\" width=\"1\" height=\"1\" border=\"0\" \/> onto my hair, which leaves a brilliant shine. My hair feels soft, strong and smells great!<\/p>\n<p>Mordechai also operates a salon in Chelsea called <strong>Yarok Beauty Kitchen<\/strong>. With fans such as <strong>Ivanka Trump<\/strong> and <strong>Brooke Shields<\/strong>, it&#8217;s definitely a place you want to pay a visit. Check out the salon on 319 West 19<sup>th<\/sup> Street, Suite 610, New York, NY. You can also purchase <strong>Yarok Haircare products<\/strong> online at <a href=\"http:\/\/shop.yarokhair.com\/\">shop.yarokhair.com\/<\/a> or buy <a href=\"http:\/\/www.amazon.com\/s\/?_encoding=UTF8&amp;node=3760911&amp;tag=bellaonlindra-20&amp;linkCode=ur2&amp;field-brandtextbin=yarok&amp;camp=1789&amp;creative=9325\" target=\"_blank\">Yarok Haircare at Amazon<\/a><img loading=\"lazy\" decoding=\"async\" style=\"border: none !important; margin: 0px !important;\" src=\"http:\/\/www.assoc-amazon.com\/e\/ir?t=bellaonlindra-20&amp;l=ur2&amp;o=1\" alt=\"\" width=\"1\" height=\"1\" border=\"0\" \/>.<\/p>\n<h2><em>Get more <a title=\"What's Haute Magazine\" href=\"http:\/\/whatshaute.com\" target=\"_blank\">What&#8217;s Haute<\/a> &#8211; Follow us on <a title=\" What's Haute on Twitter\" href=\"http:\/\/www.twitter.com\/whatshaute\" target=\"_blank\">Twitter<\/a> and &#8216;Like&#8217; us on <a title=\"What's Haute on Facebook\" href=\"http:\/\/www.facebook.com\/whatshaute\" target=\"_blank\">Facebook<\/a>!<\/em><\/h2>\n","protected":false},"excerpt":{"rendered":"<p>Recently I&#8217;ve been raving about my beauty finds at the 2012 International Beauty Show in NYC. When I attended the show this past April, the first booth that caught my eye was Yarok Haircare. The founder, Mordechai Alvow, talked to me about his all-natural, vegan hair care line while styling my curly hair into soft, [&hellip;]<a href=\"http:\/\/WhatsHaute.com\/index.php\/2012\/06\/yarok-haircare-food-for-your-head-good-for-the-earth\/\" title=\" Read More \u00bb &laquo;Yarok Haircare: Food for your head. Good for the Earth.&raquo;\" class=\"more-link\"> Read More \u00bb <\/a><\/p>\n","protected":false},"author":6,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3,505],"tags":[11663,107,409,11664,953,11782,11785,11783,11811,11784,11810,11781],"_links":{"self":[{"href":"http:\/\/WhatsHaute.com\/index.php\/wp-json\/wp\/v2\/posts\/17316"}],"collection":[{"href":"http:\/\/WhatsHaute.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/WhatsHaute.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/WhatsHaute.com\/index.php\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"http:\/\/WhatsHaute.com\/index.php\/wp-json\/wp\/v2\/comments?post=17316"}],"version-history":[{"count":4,"href":"http:\/\/WhatsHaute.com\/index.php\/wp-json\/wp\/v2\/posts\/17316\/revisions"}],"predecessor-version":[{"id":17384,"href":"http:\/\/WhatsHaute.com\/index.php\/wp-json\/wp\/v2\/posts\/17316\/revisions\/17384"}],"wp:attachment":[{"href":"http:\/\/WhatsHaute.com\/index.php\/wp-json\/wp\/v2\/media?parent=17316"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/WhatsHaute.com\/index.php\/wp-json\/wp\/v2\/categories?post=17316"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/WhatsHaute.com\/index.php\/wp-json\/wp\/v2\/tags?post=17316"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}