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If you like Nicole Miller for the brand’s feminine silhouettes and artful prints, then you’ll love her lower-priced line, nicole by Nicole Miller. We received the the Fall 2011 nicole by Nicole Miller lookbook and it’s full of chic, lounge-y separates, including printed tunic tops and dresses, leggings, slouchy hats and sleek open and closed-toe wedge booties. This line is exclusive to JC Penney and most of the items retail for less than $100! The pieces will be available in JC Penney stores and online at jcp.com starting in September but you can preview them now. Check out some...  Read More..

Just last week, the Olsen twins became members of the Council of Fashion Designers of America (CFDA) for their luxury brand, The Row and their contemporary line, Elizabeth & James. Now, According to Women’s Wear Daily, Mary-Kate and Ashley Olsen are launching Olsenboye, a junior brand concept that they presented to, and will be exclusive to J.C. Penney. Olsenboye, the Olsens’ ancestral name, will hit 600 Penney stores in February and the pieces retail between $20 and $50. The collection will include denim, pants, tops, dresses, skirts, shorts, jackets, handbags and shoes. Promotion...  Read More..

The 42-year-old Oscar-winner is the latest celebrity to launch some sort of licensed consumer product. Typically celebs push branded clothing or footwear lines, jewelry collaborations, handbags or perfumes. Halle’s pushing the latter. Her self-titled perfume, Halle by Halle Berry, was designed to “reveal the woman within”. The fragrance was launched in collaboration with Coty and apparently was two years in the making. Promotional ads featuring Berry on the beach recently ran in Essence magazine and the scent itself will be available at Kohl’s, Sears and J.C. Penney stores...  Read More..