Mary-Kate and Ashley Olsen launch Olsenboye
October 26, 2009 by Ehmonie Hainey · Leave a Comment
Just last week, the Olsen twins became members of the Council of Fashion Designers of America (CFDA) for their luxury brand, The Row and their contemporary line, Elizabeth & James.
Now, According to Women’s Wear Daily, Mary-Kate and Ashley Olsen are launching Olsenboye, a junior brand concept that they presented to, and will be exclusive to J.C. Penney. Olsenboye, the Olsens’ ancestral name, will hit 600 Penney stores in February and the pieces retail between $20 and $50. The collection will include denim, pants, tops, dresses, skirts, shorts, jackets, handbags and shoes.
Promotion for the line begins today, with an Olsenboye truck going around New York selling merchandise and giving out cupcakes, balloons and pins, while 50 high-profile Penney stores will have empty racks covered in Olsenboye shrouds. And starting November 6, Olsenboye will be available for a limited time on jcp.com and in those same 50 stores, including the Manhattan flagship store.
Ashley Olsen said: “Mary-Kate and I watch current trends and see our partnership with J.C. Penney as an opportunity to add something unique to the marketplace, especially in the current retail climate,”. “Olsenboye is an extension of the Dualstar brand and we feel this collaboration complements and strengthens our business portfolio, delivering trend-based fashion at affordable prices.”
Recent contemporary designer launches and collaborations with J.C. Penney included Bisou Bisou by Michelle Bohbot, I [Heart] Ronson, Allen B., Oxford & Regent and Twelfth of Eleven.
Shop this week’s online sample sales
October 5, 2009 by Ehmonie Hainey · 2 Comments
Just click on the links to sign up and shop!
Gilt Groupe
Monday 10/5/09: Marco Bicego jewelry, md skincare, Michael Kors, Issey Miyake men’s, Rag & Bone, Steven Alan
Tuesday, 10/6/09: Wendy Mink jewelry, Cockpit, PF Flyers, Love Moschino, Issey Miyake, HaaT, Naoki Takizawa, Bensoni
Wednesday, 10/7/09: Valentino Pret-a-Porter, DayNa Decker, Alexander McQueen accessories, Ben-Amun jewelry, Camilla Skovgaard, Converse by John Varvatos
Thursday, 10/8/09: Hickey, Philosophy di Alberta Ferretti, Twinkle Living, Elizabeth & James, Design History, M+J Savitt, Savitt Collection jewelry, Marc by Marc Jacobs men’s
Friday, 10/9/09: Designer accessories Columbus Day Sale, Oscar de la Renta, Burberry timepieces and jewelry, Oscar de la Renta shoes, Jenni Kayne, Lisa Hoffman beauty, PRPS
Gilt Fuse
Monday 10/5/09: A by Andrea Barna Jewelry & Tova Jewelry Modern Amusement, Generra, Kova & T
Tuesday, 10/6/09: Juicy Couture watches
Wednesday, 10/7/09: Demy Lee, Diesel, Kelsi Dagger
Thursday, 10/8/09: CC Skye jewelry and handbags
Friday, 10/9/09: Leifsdottir
ideeli
Sign up for ideeli to win a Mont Blanc Boheme Mor pen!
Monday 10/5/09: Marc New York, Michael Kors
Tuesday, 10/6/09: Morra Designs, Population, Tail
Wednesday, 10/7/09: Alessandrini accessories, Voom by Joy Han
Thursday, 10/8/09: Joe’s handbags, Kenneth Cole
Friday, 10/9/09: Dav Rainboots, Lacoste home
Hautelook
Monday 10/5/09: Millard Fillmore, Carla Mancini, Sea Enzyme, Siwy, Marie Chavez jewelry
Tuesday, 10/6/09: TechnoMarine, Walter, Elie Tahari, Mario Badescu, KC Designs
Wednesday, 10/7/09: MRE Jewelry, Eva Franco, Amazing cosmetics, DL1961
Thursday, 10/8/09: Invicta, Nexxt by Linea
Friday, 10/9/09: Vincent Longo
Rue La La
Monday 10/5/09: Sweet Pea by Stacy Frati, Cosabella, De’Longhi
Tuesday, 10/6/09: Cole Haan, Kate Spade
Wednesday, 10/7/09: Hilary Radley, D&G Dolce & Gabbana, L’erba
Thursday, 10/8/09: Anlo, Bare Escentuals, Lladro
Billion Dollar Babes
Monday 10/5/09: Porridge Home, Sonya Dakar skincare
Wednesday, 10/7/09: Hale Bob, LAmade, M LAB
Friday, 10/9/09: Sonia Rykiel
Beyond the Rack (Personal invitation code NEH7308F05D)
Monday 10/5/09: Tom Ford sunglasses, Umi Design briefcases
Tuesday, 10/6/09: Ashworth golf apparel, Ed Hardy scarves, Officina del Tiempo watches
Wednesday, 10/7/09: Bogosse men’s shirts, Sean John women’s jackets
Thursday, 10/8/09: Hazel ladies fashion, Bella Matto ladies fashion
Friday, 10/9/09: Triumph watches, Dior sunglasses
Editor’s Closet is a free, highly exclusive and invitation-only sample sale site. In order to join, please email me at editor (at) whatshaute (dot) com
Monday 10/5/09: Inge Christopher
Tuesday, 10/6/09: Hey’s Luggage
Wednesday, 10/7/09: Hype handbags
Thursday, 10/8/09: Designer watch sale
Friday, 10/9/09: Andrew Clark Creations
Saturday 10/10/09: Bajra cashmere and silk
The Top Secret
Secret pick: Rocco e Dante handbag
Monday 10/5/09: Signature by Larry Levine
Tuesday, 10/6/09: Kalorik appliance, Shoots & Ladders
Wednesday, 10/7/09: Grane
RowNine
Monday 10/5/09: Bedat & Co.
Tuesday, 10/6/09: Tonino Lamborghini
Coming soon: Versace sunglasses
Shop this week’s online sample sales
June 22, 2009 by Ehmonie Hainey · Leave a Comment
Just click on the links to sign up and shop!
ideeli
Special note: sign up for ideeli and be entered to win a custom couture dress designed by the one and only Oscar de la Renta! (Winner will be selected on or around July 1).
Monday 6/22/09: Leigh & Luca scarves, Hunter, Alisha Levine clothing, Qi cashmere
Tuesday, 6/23/09: Boy Meets Girl, French Connection
Wednesday, 6/24/09: Essentials by ABS
Gilt Groupe
Monday 6/22/09: Calvin Klein Collection, MINT by Jodi Arnold, summer jewelry, VBH handbags
Tuesday, 6/23/09: Thakoon, Mimi So jewelry, Rafe handbags, PRPS denim
Wednesday, 6/24/09: Amrita Singh, Miguelina, Yigal Azrouel, Lorelei handbags
Thursday, 6/25/09: Marc by Marc Jacobs, DDF Skincare, Zac Posen handbags, Notte by Marchesa, Rachel Leigh jewelry
Friday, 6/26/09: Hunter, Alice Ritter, James Jeans, Leonello Borghi handbags
Haute Look
Monday 6/22/09: MICHAEL Michael Kors clothing, Qi cashmere
Tuesday, 6/23/09: Elizabeth & James, Bedat & Co. watches, Baby Quasar skincare, Decades Two handbags
Wednesday, 6/24/09: Poleci, Stitch’s denim, The Sak, Bo’em
Thursday, 6/25/09: Accutron watches, Rory Beca, Tokidoki
Friday, 6/26/09: Kevin Aucoin beauty
Billion Dollar Babes
Monday 6/22/09: Cosabella, Rhys Dwfen
Wednesday, 6/24/09: Society for Rational Dress, Multi-designer eyewear sale
Friday, 6/26/09: BedHead pajamas, Briana Erin jewelry
Rue La La
Monday 6/22/09: Alice + Olivia, Elaine Turner
Tuesday, 6/23/09: Charles David shoes and bags, What Comes Around Goes Around
Wednesday, 6/24/09: Halston
The Top Secret
Monday 6/22/09: Becca swimwear, Valentino sunglasses
Tuesday, 6/23/09: Lauren Hansen clothing
Wednesday, 6/24/09: Alisha Levine
Beyond the Rack (use personal invitation code NEH7308F05D)
Monday 6/22/09: Blac Label Pink clothing, Ever clothing
Tuesday, 6/23/09: Twenty8Twelve by Sienna Miller
Wednesday, 6/24/09: Nicole Miller sunglasses
Thursday, 6/25/09: Gucci watches, Pink Tartan clothing
Friday, 6/26/09: Fila sportswear
Editor’s Closet is a free, highly exclusive and invitation-only sample sale site. In order to join, please email me at editor (at) whatshaute (dot) com
Monday 6/22/09: D&G jewelry and watches
Tuesday, 6/23/09: Perlina handbags
Wednesday, 6/24/09: Kid Robot clothing
Thursday, 6/25/09: Barbara lingerie
Friday, 6/26/09: Roberto Cavalli sunglasses
Juxzy is a free, highly exclusive and invitation-only sample sale site. In order to join, please email me at editor (at) whatshaute (dot) com
Monday 6/22/09: Terra Plana footwear
Tuesday, 6/23/09: Rocco e Dante handbags
Thursday, 6/25/09: Peachoo + Krejberg clothing
Haute Trend: Celebrities Love One Shoulder Dresses!
December 26, 2008 by Ehmonie Hainey · 2 Comments
All trends seem to make their way back around the fashion circle and the latest one is the one-shoulder dress. Celebrities have quickly adopted this trend, bravely baring one shoulder on red carpets everywhere. Kim Kardashian, Alicia Keys and Gabrielle Union (at the “Cadillac Records” premiere) went for Grecian-inspired one shoulder full-length gowns accessorized with belted waists and jeweled details. The key to wearing full-length one-shoulder dresses is to make sure they hug the bodice but have a flared or full skirt. Other celebrities prefer a more playful look with shorter dresses that have a flattering fit. Blake Lively looked youthful and fresh in a purple Tadashi Shoji one-shoulder dress with a large black belt at the 2008 Teen Choice Awards. Queen Latifah wore a sexy, shirred bronze one-shoulder dress at the American Music Awards. Eva Longoria Parker chose a dual-strap one-shoulder dress, giving a new spin on the traditional little black dress. With party season in full swing, this is one red carpet and runway look that should be translated to the real world. Shop a few of these fab one shoulder dresses that will keep you right on trend well into the holiday season!
RM by Roland Mouret Boccara one shoulder dress, $4,170
Nicole Miller One Shoulder Stretch Satin Sheath Dress, $385
La Petite S***** One-shoulder draped dress, $892.50
Jonathan Saunders Odessa asymmetric dress, $1,485
Alice + Olivia Sequined One Shoulder Dress, $346.50
Stella McCartney Asymmetric mini dress, $1,395
Cleo Brands One Shoulder Dress, $188
Madison Marcus One Shoulder Dress, $228.20
Elizabeth & James Goddess Dress, $365
Elizabeth & James Eliot Pant
December 16, 2008 by Ehmonie Hainey · Leave a Comment
Who else but the Olsen twins could create such a stylish skinny pant?
So maybe they didn’t actually design anything in their Elizabeth & James line but these are très Mary-Kate and Ashley. These Elizabeth & James Eliot high-rise pants flatter the body, from waist to ankle, with the angled zipper pockets, hook-and-bar closure, piping details on the waist and pockets, and back welt detail. Wear it with a large boho top and funky jewelry, a Chanel bag and killer heels and you’ve got Olsen couture style.
Without all of the billions, of course.
$136.50, Pink Mascara
