So we’re a bit biased – we think anything David Beckham models, kicks or touches turns to gold. But the proof is in the pudding. His name and brand equaled retail gold for Emporio Armani. His collaboration with Armani underwear pretty much doubled their gross turnover – from 16 million euros/$22.7 million in 2007 (pre-Beckham) to 31 million euros/$43.9 million in 2008 (after the Beckham campaign). The soccer star turned businessman has teamed up with partner Simon Fuller (who also manages Victoria Beckham), to launch a line of branded men’s bodywear, (along with a new men’s...  Read More..

There’s no stopping Beyoncé. From music to acting, to fashion and accessories, there’s no end to extensions of the Beyoncé brand. And now she’s launching her first fragrance – Heat. In an exclusive interview with WWD, Beyoncé commented “I’ve been working on it for a while now. I was on tour for a year, and I have meet-and-greets with fans. I’ve never in my life gotten so many compliments. Coty has their own testing, but that was my testing! The fans loved it. They were like, ‘I love that, I’m getting that, why isn’t it out right now?...  Read More..

The 42-year-old Oscar-winner is the latest celebrity to launch some sort of licensed consumer product. Typically celebs push branded clothing or footwear lines, jewelry collaborations, handbags or perfumes. Halle’s pushing the latter. Her self-titled perfume, Halle by Halle Berry, was designed to “reveal the woman within”. The fragrance was launched in collaboration with Coty and apparently was two years in the making. Promotional ads featuring Berry on the beach recently ran in Essence magazine and the scent itself will be available at Kohl’s, Sears and J.C. Penney stores...  Read More..