Mary-Kate and Ashley Olsen launch Olsenboye

Just last week, the Olsen twins became members of the Council of Fashion Designers of America (CFDA) for their luxury brand, The Row and their contemporary line, Elizabeth & James.

Now, According to Women’s Wear Daily, Mary-Kate and Ashley Olsen are launching Olsenboye, a junior brand concept that they presented to, and will be exclusive to J.C. Penney. Olsenboye, the Olsens’ ancestral name, will hit 600 Penney stores in February and the pieces retail between $20 and $50. The collection will include denim, pants, tops, dresses, skirts, shorts, jackets, handbags and shoes.

Promotion for the line begins today, with an Olsenboye truck going around New York selling merchandise and giving out cupcakes, balloons and pins, while 50 high-profile Penney stores will have empty racks covered in Olsenboye shrouds. And starting November 6, Olsenboye will be available for a limited time on jcp.com and in those same 50 stores, including the Manhattan flagship store.

Ashley Olsen said: “Mary-Kate and I watch current trends and see our partnership with J.C. Penney as an opportunity to add something unique to the marketplace, especially in the current retail climate,”. “Olsenboye is an extension of the Dualstar brand and we feel this collaboration complements and strengthens our business portfolio, delivering trend-based fashion at affordable prices.”

Recent contemporary designer launches and collaborations with J.C. Penney included Bisou Bisou by Michelle Bohbot, I [Heart] Ronson, Allen B., Oxford & Regent and Twelfth of Eleven.

Sam Edelman ‘Zoe’ boots cause a stir

These are the boots that have been causing a stir. Mary-Kate and Ashley Olsen first wore the original Balenciaga version of these harness booties back in 2006 and since then, women have been clamoring for them, and their much lower-priced look alikes. The look alikes that have been selling out everywhere are the Sam Edelman ‘Zoe’ boots.

Can you tell the difference?

These booties feature leather and fabric upper with harness and buckle details, zip and buckle closures and a 1 1/4″ platform with a wrapped 5 1/4″ heel.

Do you dare? Pick up a pair for $344.95 at zappos.com or ShopNastyGal.com.

The Rachel Zoe collection for QVC looks very familiar…

UPDATE: Shop the Rachel Zoe for QVC Collection online here!
Rachel Zoe’s clothing line looks a lot like something we’ve seen before. Oh, yes, it looks just like the very wardrobe of…well, Rachel Zoe.

Known for her equal parts boho and vintage glam style and fashion styling, the star stylist is set to unveil her fashion line for QVC during New York Fashion Week (#NYFW). The collection will consists of primarily accessories – jewelry, scarves, bags, sunglasses – and a set of faux fur vests and a faux snakeskin jacket (though she’s no stranger to real fur coats).

If you wanna look like Rachel Zoe, or the celebrity clones clients (like Nicole Richie, Mischa Barton, Linsday Lohan, Olsen twins) that she has dressed, you will soon have your chance.

Check out some of the pieces below.

Sources: The Cut and Nitro:licious

CFDA (Council of Fashion Designers of America) awards 2009 - winners and losers

The CFDA (Council of Fashion Designers of America) awards are all about honoring and recognizing the most talented designers in the fashion industry, but the real fashion winners and losers at the 2009 awards were seen arriving to the event.

Two of the night’s fashion ‘winners’ were Claire Danes and Kerry Washington, who both opted for full-length gowns with plunging necklines. Claire Danes looked chic in a sleek black number designed by friend Narciso Rodriguez. Kerry Washington wore a sparkly silver frock by Doo.ri paired with a silver clutch and Jimmy Choo shoes.

Zoe Saldana kept it simple in a beautiful sheer grey off-the-shoulder Calvin Klein dress and nude T-strap sandals. Diane Kruger wowed in a red Jason Wu minidress with black embroidered shoulder details and also accessorized with T-strap sandals and a navy satin clutch. A very pregnant Heidi Klum shined in a ruched, metallic one-shouldered Michael Kors dress complemented with a metallic clutch and metallic Christian Louboutin ankle-strap pumps.

The night’s fashion ‘losers’ included Michelle Trachtenberg (Gossip Girl) who wore a silver top and too short/too tight black skirt by Behnaz Sarafpour and pulled her hair into a high ponytail. Ashley Olsen looked frumpy in an orange vintage gown that was just a bit too large. Perhaps they should have switched?

Vera Wang wore one of her own designs – a gold sequined dress with a white tank, bib necklace, netting at the hem, black tights and chunky black shoes. Can you say “accessory overload”? Kirsten Dunst wore an asymmetrical Rodarte minidress that made her look like a wrapped mummy and her clunky grey shoes would have been more appropriate with a pair of jeans. Rachel Roy also wore one of her own designs – a one-shoulder frock with a pretty print but too much going on at the waist.

Check out Women’s Wear Daily to see which designers won at the CFDA awards.

Win a Pair of LnA’s Ripped Zipper Leggings in Flat Black - a Singer22 Exclusive!

Our friends over at A Few Goody Gumdrops are hosting another haute giveaway! They have partnered with Singer 22 to give one lucky reader a pair of LnA Ripped Zipper Leggings in Flat Black - a Singer22 Exclusive!

From A Few Goody Gumdrops:
To win these oh-so fashionable leggings, visit Singer 22’s website and tell us what accessories you would wear with these leggings for a haute look! A Few Goody Gumdrops will pick the winner and Singer 22 will send the leggings directly from their office to you. So, go right over to Singer22’s website and accessorize these leggings. You could be the winner of these new LnA leggings.

Singer22 is one of the fashion industry’s leading retailers with top brands worn by today’s biggest celebrities such as Nicole Richie, Ashley Olsen, Paris Hilton, Katie Holmes, Lindsay Lohan and Angelina Jolie just to name a few. Singer22 has evolved into one of the fashion industry’s leading retailers and source for the latest in fashion trends. Husband and wife team, Alicia & Jonathan Singer created this truly cutting edge and unique website which has gained tremendous notoriety since it was first launched. One of our favorite shopping sites!

The giveaway will run until 3/18/09. Don’t forget to leave your email so if you are the winner A Few Goody Gumdrops can contact you. Good luck!

Can’t wait for the giveaway? Buy them now for $129 at Singer 22.

Elizabeth & James Eliot Pant

Who else but the Olsen twins could create such a stylish skinny pant?

So maybe they didn’t actually design anything in their Elizabeth & James line but these are très Mary-Kate and Ashley. These Elizabeth & James Eliot high-rise pants flatter the body, from waist to ankle, with the angled zipper pockets, hook-and-bar closure, piping details on the waist and pockets, and back welt detail. Wear it with a large boho top and funky jewelry, a Chanel bag and killer heels and you’ve got Olsen couture style.

Without all of the billions, of course.

$136.50, Pink Mascara