Growing up, my mom always took me on shopping trips to Lord & Taylor for ‘big’ events (school shopping, holiday and party dresses, suits for job hunting, etc.) and as an adult, Lord & Taylor became one of my major go-to shopping staples. So I was thrilled to be invited by Lucky Magazine to a blogger shopping/breakfast at Lord & Taylor to kick off New York Fashion Week. After being treated to coffee and breakfast goodies and gifted with $200 to shop the store before it opened to the public, we met Suze Yalof Schwartz, former Fashion Editor at Glamour and current Fashion Editor...  Read More..

This just in – Zara will launch e-commerce for the U.S. starting this Fall! That’s right, on Wednesday, September 7 all of America will be able to shop Zara‘s fast-fashion goods ONLINE! That means no more waiting in line; no more heading to multiple stores in search of that hard-to-find item. And for those of you who don’t live in close proximity to a Zara store, that means now you can get in on the fashion fun too! Even though we live in NYC and have access to 7 brick and mortar Zara stores, we can’t help but say “It’s about time!” To help you get started...  Read More..

Where can you find one-of-a-kind pieces by Pamela Love, Boutique, Meadham Kirchoff, Ann-Sofie Back, Unique, Nasir Mazhar, Michael Van Der Ham, Emma Cook and more? At the Topshop Secret Store! In this newly launched online store, you will find handcrafted limited-edition items by some of the most renowned New York and London-based designers. There’s a ton of cool finds like edgy jewelry from Love, embellished clutch bags, charm bracelets and crocheted bikinis from Boutique, velvety platform wedges from Van Der Ham and a lot more. But there’s only a few of each item so don’t wait...  Read More..

Look all around you and you’ll see the stirrings of the holiday season – decorations, candy canes, lights, and holiday-themed apparel all abound. But you won’t find any snowman covered sweaters at H&M. (Thank goodness!) In the H&M Holiday 2010 collection, instead you’ll find a cute selection of perfect party dresses, adorable accessories, chic separates and shoes, all for men, women and children. I browsed through H&M last night, checking out these pieces firsthand and came away with the tailcoat blazer which is part costume-y, part practical. I plan on wearing it...  Read More..

Mark your calendars: word has it design wonder Zac Posen recently announced he’ll be the next to do a line for Target. We recently got all excited when we told you about his lower-priced line, Z Spoke by Zac Posen, and now Target too? We are so loving all of these high-end designers doing clothes for the masses (at prices for the masses). Look out for it on April 25, 2010 (runs through May 30). Prices are rumored to start at $15. Yes! While we wait for Zac at Target, get ready to shop the Rodarte for Target line (in stores December 20). The piece we’re craving is the sequin ribcage...  Read More..

UPDATE: Rent the Runway is currently INVITATION-ONLY. In order to join, please email me at editor (at) whatshaute (dot) com. Anyone who knows me well knows that I am a fickle shopper. ‘Buy today, return tomorrow’ has long been my motto. Not everything of course – I do like to keep my closet well-stocked. But I like to buy something, try it on at home, test it out with a few accessories and see if it ‘works’. If not, it’s going right back to the store. But with more and more stores adopting a “No refunds” policy, what’s a girl to do? Enter Rent the...  Read More..

Manhattan fashionistas who need their Limited fix and don’t feel like traveling to the mall can rejoice – The Limited pop-up shop is returning soon! For four days only, shop up-to-the-minute fashion for the young, professional woman. The shop opens October 14 and stays until October 17, from 6-8 pm. In NYC? Check it out! The Limited Pop-Up Shop 134 Spring Street (SoHo) October 14-17 6-8 pm The first 150 shoppers will receive an exclusive gift from The Limited’s fall collection! Share and Enjoy  Read More → Read More..

Fashion. Shopping. Celebrities. Entertainment. Cocktails. Giveaways. Those are just some of the words to describe Fashion’s Night Out #FNO09! I ventured out to visit a few of my favorite shops as well as some pop-up stores tonight and had a blast. Check out my coverage below: My first stop was at Tory Burch (Meatpacking). I went over to pick up a pair of Reva flats – my hands-down FAVORITE piece of footwear – along with my free camouflage bag. The scene outside of the store was crazy! There was a vendor giving out seasoned corn on the cob to the fashionistas mixing and mingling....  Read More..

How do I love thee Fall collection at H&M? Let me count the ways: 1. It’s the perfect special occasion dress, $49.95 2. Haute couture that’s hotly priced, $59.95 3. A woven knit dress that looks chic with a blazer taking you through the workday; ditch the blazer and add statement jewelry and kitten heels for a sultry look for dinner and drinks, $49.95 4. The only accessory you’ll need with your skinny jeans, $49.95 5. A comfy, chunky knit dress is a staple for Fall, $59.95 Check out H&M.com for more haute Fall fashion. Share and Enjoy ...  Read More..

Despite their attention-grabbing advertisements, I never really “got” the hype behind American Apparel, therefore I’ve never shopped there. But this weekend, out on a shopping trip in SoHo with my sister who just had to have a pair of the slit jersey leggings, I finally made my way in, and liked what I saw. Sure American Apparel is full of basics like tees, tanks and leggings that are just slightly overhyped, but there were plenty of other precious gem that I wanted to take home with me. One of which was the American Apparel Le Sac Dress, which I bought, in magenta. The dress...  Read More..

Some people you meet in your lifetime make you wonder if they have managed to cut a deal with the Universe for a few extra hours in their particular day? They accomplish so much and are effective in so many endeavors that it seems that they have discovered some secret. Hillary Flowers makes you wonder these things. Fashion designer, singer, store owner, event planner & promoter, and brain surgeon…okay I fibbed on the last one but you get my point. Hillary owns and operates her Lower East Side boutique that showcases emerging design talent during many of those hours. Her space features...  Read More..

Today is the debut of Matthew Williamson’s capsule collection for H&M. Out of all the collaborations the Swedish retailer has done thus far, this looks to be one of the most promising and exciting (aside from Roberto Cavalli, of course). Williamson is a British designer known for his technicolor-drenched collections. The launch starts with an exclusive women’s collection and then follows with women’s and men’s pieces for the summer, starting in mid-May. The collection combines vibrant colors with interesting prints that are right on trend and right on time for the summer. Looks include...  Read More..

Huey Lewis said it was hip to be square but he had no idea just how hip! The hippest square around now is The Cube at Marshall’s. The Cube is a mini boutique – sort of a store within the store. I was already a fan of Marshall’s – I love off-price shopping! You wouldn’t believe some of the designer pieces I’ve found in the past (like Dior sunglasses and a Valentino dress). So I was excited to receive a Marshalls gift card to go and check out the Cube. I headed over to my nearest Cube location (find yours here) and spied the Cube concept right away. The items in the Cube are for a bit...  Read More..

The single most effective thing in standing out from others is how you dress. It is entirely possible to attract the attention of dozens of people by simply walking into the room wearing the right thing. The woman who commits to having a style that truly expresses herself without fear will have a huge advantage in getting noticed. In a city as vast and varied as New York it’s very difficult to be unique…oh wait actually it’s not; just go to the corner of Avenue A and East 3rd Street. MoMoFalana has occupied that address for 9 years. They have been carried by Henri Bendel’s...  Read More..

Describing itself as a cross between QVC and MTV, Honeyshed is an exciting new way to shop! The site sells fashion and beauty products, and gadgets via more than 400 entertaining infomercial-style video segments. HoneyShed is currently running a launch promotion called “Win Your Stash”. From now until December 31st, “stash” all of your favorite items on the site and on January 1st one lucky winner will win the contents of their stash (up to $10,000)! And make sure to visit HoneyShed every day for the “The Daily HoneyShed Hookup” – where the site offers a “must-have”...  Read More..

Ever since 1895, Austrian brand Swarovski has been producing the finest, most beautiful crystal ever made. The company began manufacturing decorative stones made from crystal, and has since branched into haute couture fashion and accessories, creating crystal beading, jewelry, ornaments and figurines. This holiday season, gift your loved ones the gift of Swarovski crystals! The jewels and accessories shine as brightly as diamonds, but without the hefty price tag. Check out these sparkly holiday gift options: For the fashionista, give the gold Flirt Pierced Earrings, with a Light Colorado Topaz...  Read More..

Lucky Brand Jeans is having a sale! Shop denim for everyone, and jewelry, cardigans, spiritual scarves, thermals, handbags and jackets for women, and jackets, leather accessories, sweaters, limited edition rocker tees, and leather jackets for men. From November 23rd through December 7th, take 50% off any item with the purchase of a pair of jeans*. And on Black Friday (November 28th) from 6 am – 12 noon, receive a free item with the purchase of any pair of jeans! *Second item must be of equal or lesser value. Valid on one item only. Offer valid 11/23 through 12/7 2008 at the Lucky Brand Stores...  Read More..

“I have so many different sides, I can never see being just one thing.” That quote is a great starting point in understanding Anya Ponorovskaya one of New York’s fastest rising fashion stars. In her short 5 years as a designer she has opened three stores and is eyeing her fourth. Anya’s designs are, in her own words, “feminine, powerful, and elegant with a little hint of sexy.” The hallmark of all of her clothing is her great talent for creating fitted and shapely designs. Anya bases much of her design aesthetic on balancing negative and positive space. When...  Read More..