It’s no secret that the luxury industry is hurting; however, people should look beyond a luxury piece of jewelry as a fashion statement only. Even being an owner of online diamond boutique, Whiteflash.com, is difficult because people view jewelry as fashion only. Jewelry can also be viewed as an “investment”, especially luxury timepieces. Luxury timepieces are viewed as something to keep in the family. From personal experiences, I know men usually pass down their watch to their son, and then he passes it on to his son, and so on. Try not only view timepieces as fashion item, but as investment...  Read More..

For Spring, the season of growth and renewal, there is no better trend to highlight than eco-friendly fashions. For all of you fashionistas – when it comes to “green” design, there are some really amazing eco-friendly designers who have amazing work showing us that going “green” does not have to impact your personal style. In both the fashion and jewelry industries, there has been a progression towards green products with many companies incorporating eco-friendly materials into their collections and environmentally responsible business practices. For clothing, organic cotton, bamboo,...  Read More..

I always love to find out how much borrowed jewelry a celebrity is wearing to a red carpet event. If the Golden Globes earlier this year was any sign of how much money celebrities will be wearing to future events, then we’re in for a treat for the Oscars, hosted by Hugh Jackman. Being a jewelry designer who is heavily immersed in this industry, I have a good knack for predicting trends and what people will wear. Here are my trend predictions that you can expect from the Oscars. (Photo Credit: www.whiteflash.com) Diamonds are a fail-proof solution to any jewelry concerns, especially Natural Colored...  Read More..