Last year Rihanna teased us with photos of her in the Balmain showroom, trying on the brand’s latest looks and posing with creative director Olivier Rousteing. Well now we have an idea of what she was really up to. It’s just been announced that Rihanna is the new face of Balmain! The songstress/It girl/fashionista/icon will appear in Balmain’s Spring/Summer 2014 campaign. The ads, shot by Inez van Lamsweerde and Vinoodh Matadin, and styled by Rihanna’s personal stylist Mel Ottenberg, will be in magazines starting this January.
Rousteing said: “In front of the camera, she makes you feel like she is the only girl in the world. When the woman that inspires you wears your creations, your vision feels complete.”
This comes fresh off the heels of her year-long collaborations with MAC and River Island, along with her show, Styled to Rock, which is currently airing. There’s no slowing down Rihanna’s fashion reign!
Source & Photos: WWD; Balmain & rihanna’s Facebook page