It’s confirmed: Beyoncé IS the new face of H&M!

Beyoncé as Mrs. Carter in H&M Remember a little while ago when someone in Beyoncé‘s camp accidentally leaked images from a photoshoot in the Bahamas? And the Beyoncé for H&M rumors began? Well it’s been confirmed today! H&M has tapped Beyoncé to star in its summer advertising campaign including TV commercials, print ads and billboards which read, “Beyoncé as Mrs. Carter in H&M.” Plus the multi-talented entertainer also helped to design looks in the collection, which includes “the perfect body-con dress”, a beach gown with a thigh-high slit, a sleeveless shirt and high-waist shorts.

Ann-Sofie Johansson, head of design at H&M said of the collection, “They are full of her own personal style.

Beyoncé commented, “It was a beautiful shoot on a tropical island. It felt more like making a video than a commercial.

The print ads were shot by Inez van Lamsweerde and Vinoodh Matadin in Nassau, Bahamas, and the commercial directed by Jonas Åkerlund features a new Beyoncé song called “Standing on the Sun.”

The collection will be available in stores and online this May.
Beyonce H&M campaign

Beyonce in the Bahamas with Blue Ivy
Photo: Inez van Lamsweerde and Vinoodh Matadin
Source: WWD

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Ehmonie Hainey

Ehmonie Hainey is the Founder, Publisher and Editor in Chief of What's Haute Magazine and Handbag du Jour. What's Haute Magazine is a fashion, beauty and lifestyle destination, featuring a clever mix of emerging and popular fashion designers, beauty and product reviews, celebrity style, personal style and life in NYC. It's where fashion, beauty and life get styled! Ehmonie's work has gained her press mentions in Women's Wear Daily, Uptown Magazine, Glamour Magazine, The New York Times – Style section, Black MBA Magazine, MTV Style and Black Weblog Awards blog. Additionally, Ehmonie has contributed fashion articles for and She is based in New York City. Follow What's Haute on Facebook, Twitter, Instagram, Pinterest and YouTube.

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