Rihanna has endorsement deals in just about every category. She recently became the spokeswoman for ‘Vita Coco’ Coconut Water and Nivea, and it was recently announced that she’ll be the new face of Emporio Armani Underwear and Armani Jeans. She waas spotted a few months ago in Italy meeting with Roberta Armani and other Italian designers, so it’s likely the two were discussing business.
The 23 year-old Bajan singer reportedly already shot the ads for the Fall/Winter 2011-12 campaign which will launch worldwide this September. She’s replacing Transformers star Megan Fox as the face of the brand. Previous Armani celebrity models include David and Victoria Beckham, Cristiano Ronaldo, and Rafael Nadal.
We’re wondering if we’ll be seeing a little of Rihanna’s risque performance style in these new ads…
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[…] Armani’s headquarters early last year, and after months of speculation, Rihanna was finally named the global ambassador for Emporio Armani Underwear and Armani Jeans last summer. Her first set of ads for Fall 2011 were both sexy and edgy – total Rihanna […]