We love it when items that were popular way back when get a fresh new life. We’re talking about that ubiquitous Nina Ricci fragrance from the 1940’s (that was heavily advertised on TV in the 80’s) – L’Air du Temps. The 2011 reincarnated version, L’Air de Nina Ricci, will launch in early next month, starting April 8 in France, followed by Belgium, Switzerland, the Netherlands and Canada.
WWD reports that the perfume, developed by Givaudan, will be a ‘reinterpreted floral’ scent, with top notes of freesia, honeysuckle and violet leaves with a heart of magnolia, jasmine sambac and Bulgarian rose notes, and base notes of palisander wood and patchouli. The crystal bottle is reminiscent of L’Air du Temps, with two intertwining doves as the cap.
Laura Mattei de Pommereau, group manager for Nina Ricci at Puig Beauty and Fashion Group commented: “We wanted to rewrite in 2011 the story of L’Air du Temps’ values — peace, love and freedom. We wanted to create a product that can exist alongside L’Air du Temps but can seduce a new generation of women who didn’t necessarily know [it].”
Retail prices willrange from 45 euros, or $62.20 for the 30-ml. eau de parfum; 65 euros, or $89.85 for the 50 ml. bottle, and 85 euros, or $117.50 for the 100 ml. bottle.
Will you be buying this new generation scent, L’Air de Nina Ricci?
Photo: Stephen Sullivan